The potential of today's websites is directly related to their contents. With the greater and greater dynamism of the markets, products and services, it is fundamental for the site to be in tuning with these changes.
Based on this scenario, at all times we hear about Content Administration for Web, content editors, content administrators, generation of dynamic websites among other terminologies.
But, what does generate and manage content means? Before that, we can think a bit about the meaning and the reason for "content", a term that the individuals are using a lot, but that we cannot face just as an additional trend in the information technology world.
The meaning is different from the word "information", as a consequence of the word "knowledge". Information means a set of statistical data (of any type, sound, word or image) and the content has a value for what is being informed, this means, when we mention that someone said for example "something with content", we are understanding that what has been said has a value, it is coherent, has consistency, is based on a solid argument.
The content of a website is the set of information, but not any time of information. Content has a value incorporated in it, it means that the information that the website offers should have coherence, substantiation, intellectual and operational effort of the professionals working in it and that aggregate a value to the information.
Thus, the paradigm of all that is within the site was placed by a webmaster is starting to be eliminated. The individuals that contribute to the content of a site do not necessarily need to be professionals of the technical areas, on the contrary, a content editor should highly understand more of the business for which he is publishing than being a technician. To meet the new websites creation demand and as there is already a demand for improved and refined contents, the tools for content administration were created.